About Big E The Jeweler

My name is Big E, and my journey into the world of jewelry started long before YouTube, social media, or reviews.

Years ago I worked in nightlife and around the music industry, where I saw firsthand how deeply jewelry is woven into hip-hop culture. I spent a lot of time around artists and found myself making trips with rappers to the legendary Diamond District on 47th Street in New York City. Back then, one of the biggest names in the game was Jacob the Jeweler, and watching artists walk into those stores and spend entire advance checks on chains, watches, and custom pieces left a huge impression on me.

Those experiences showed me two sides of the jewelry world. On one side there’s incredible craftsmanship, culture, and artistry. On the other side, there’s a lot of confusion about value. I realized early on that most people buying jewelry didn’t truly understand what they were paying for.

That thought stuck with me for years.

Nearly two decades later I launched my platform with a simple goal: to educate people about jewelry while entertaining them along the way. I review everything from high-end pieces to budget alternatives so people can see what they’re actually getting for their money.

On my channel I cover jewelry from across the entire spectrum of the industry — from respected Diamond District names like Trax NYC to affordable pieces that still deliver incredible shine. One material I’ve become especially passionate about is moissanite. I love it because it gives people the brilliance and look of high-end jewelry while being ethically sourced and far more accessible.

At the same time, I started using my background in finance to talk about something else I believe strongly in — silver.

Through my Instagram and social platforms, I’ve been creating awareness about silver as both a precious metal and a real-world asset. I break down its industrial importance, supply challenges, and long-term potential so people can better understand how tangible assets like silver can play a role in financial freedom. My goal isn’t just to talk about jewelry — it’s to help people think smarter about money, value, and long-term goals.

As my platforms have grown, I’ve been fortunate enough to collaborate with incredible companies across the jewelry world, including notable partnerships with Trax NYC and other respected brands in the Diamond District. I’ve also started developing my own collaborations and jewelry designs, with original pieces and collections that reflect my style and philosophy.

But the most important part of this entire journey is the community.

I truly appreciate every single person who takes a few minutes out of their day to watch a video, comment, or follow along with what I’m doing. None of this happens without the people who tune in, and I never take that for granted.

At the end of the day, my mission is simple.

I want to entertain people.

I want to create awareness around jewelry and precious metals.

I want to help people think about financial freedom.

And most importantly, I want to put a smile on someone’s face while doing it.

Because if I can educate people, make them laugh, and maybe help them make smarter decisions along the way, then I’m doing exactly what I set out to do.

Welcome to my world.

- Big E The Jeweler